Center East & Africa Present Playing cards and Incentive Playing cards Market Evaluation 2021

Dublin, March 18, 2021 (GLOBE NEWSWIRE) – The “Center East & Africa Present Card & Incentive Card Market Insights & Future Development Dynamics (Databook) – Digital / Digital Present Card Spending Evaluation, Retail & Company Shoppers,” Main Retailers, Channel, Alternatives & Demographics – January 2021 Replace “ the report was added to from provide.

Sturdy development within the e-commerce sector has primarily supported your complete present card trade in 2020, a pattern that’s anticipated to proceed over the forecast interval. The rising penetration of smartphones and the propensity of customers to buy on-line has had a optimistic influence on the e-commerce trade. In South Africa, for instance, the expansion of the e-commerce market is among the development components of the present card market within the nation. With the expansion of on-line gross sales, spending on present playing cards can be anticipated to extend within the nation.

The Kenyan present card market has skilled substantial development in recent times. As one of many largest economies in East Africa, technological developments within the funds trade have widened the attain of the present card market in Kenya. Market development has been primarily pushed by the rising adoption of present playing cards by millennials and Gen Z customers, the growth of the retail trade, and the rising inclination in direction of cryptocurrencies.

Shoppers broadly settle for different cost choices reminiscent of cell wallets and digital cash switch, as a substitute of money. The presence of worldwide manufacturers within the Nigerian cell cost system like Visa with the mVisa platform makes the cell cost system extra aggressive. As well as, the worldwide financial downturn is just not anticipated to have an effect on the African financial system and the present card market within the coming years.

The demand for present playing cards can be growing in keeping with the demand for cryptocurrencies. The pattern to transform present playing cards to bitcoin after which money is gaining recognition amongst Nigerians and Kenyans. Cryptocurrencies and present playing cards are driving the remittance market in Africa, and extra particularly in Nigeria. Key gamers reminiscent of Paxful permit Nigerians to trade present playing cards provided by home gamers reminiscent of Konga or Blessing Laptop for bitcoins. Different notable gamers providing this service within the nation are Cardnosh and Cardtonic. As well as, the demand for cryptocurrencies is growing in Kenya, which can be driving the expansion of present playing cards. That is as a result of ease of buying present playing cards with money and exchanging them for cryptocurrencies, with out revealing the id of the person.

The present card market within the Center East area has skilled sturdy development in recent times. Adoption of the present card has grown within the retail and company segments with a spread of use instances that transcend the “present”. One of many development components is the e-commerce market. Retailers encourage prospects to buy on-line and provide present playing cards to extend gross sales and construct buyer loyalty.

This report particulars the influence of the financial downturn in addition to the shift in sentiment amongst companies and customers as a result of disruption attributable to the Covid-19 outbreak on the present card trade.

This report consists of country-level pattern analyzes for the next present card segments:

  • Complete Present Market: Detailed view of total present spending, damaged down by retail and shopper segments.
  • Present Playing cards: In-depth evaluation of alternatives in each open-loop and closed-loop pay as you go present card classes.
  • Particulars six important KPIs: variety of playing cards in circulation, load worth, unused worth, common buy worth, common worth per transaction and transaction worth.
  • Company and Loyalty Playing cards: Market dynamics for company incentive playing cards, broadly segmented into three classes – shopper incentive card, worker incentive card, and enterprise / accomplice incentive card.
  • Digital Present Playing cards Evaluation: Gives market measurement and forecast for digital present playing cards, damaged down by retail and enterprise patrons. It additionally consists of present card spending per event.
  • Open Loop & Closed Loop: Gives market estimates and forecasts to evaluate alternatives in each open loop and closed loop present card and incentive segments throughout all shopper segments.
  • Shopper Angle and Habits: KPIs associated to present card dynamics, together with spend by age, gender and revenue degree. Moreover, it supplies perception into how customers are at present utilizing present playing cards throughout main retail industries.
  • Retail Spending: Breaks down retail spending throughout all retail sectors to offer detailed perception into shopper habits and altering dynamics of present card spending.
  • Market Share by Retailer: Closed-loop present card market share by main retailers.
  • Distribution channel evaluation: market share by distribution channel – on-line gross sales vs offline gross sales and inside gross sales vs third celebration gross sales.

Firms talked about

  • Shufersal Ltd
  • Tremendous-Pharm (Israel) Ltd
  • Rami Levi Shivuk Hashikma
  • Yeynot Bitan Ltd
  • Hamashbir 365 Holdings Ltd
  • Dor Alon Israel Ltd
  • Inter Ikea Techniques BV
  • Shoprite Holdings Ltd
  • Choose ‘n’ Pay Shops Ltd
  • Internationale Spar Centrale BV
  • Wal-Mart Inc shops
  • Woolworths Holdings Ltd (South Africa)
  • BIM Birlesik Magazacilik AS
  • Migros Tic AS
  • LC Waikiki Magazacilik Hizemetleri Tic AS
  • Koc Holding AS
  • Teknosa Ic ve Dis Ticaret AS
  • Carrefour SA
  • A101 Yeni Magazacilik AS
  • Yildiz Holding AS
  • Shoppers Cooperative Union (CCU)
  • Landmark Group
  • Emke Group
  • Damascus Worldwide Ltd
  • T Choithram & Fils
  • Sharaf DG LLC
  • Savola Group
  • Saudi Co For {Hardware} (SACO)
  • Jarir Advertising and marketing Co
  • United Electronics Co
  • Inditex, Industria de Diseno Textil SA

For extra data on this report, go to

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